Safepass Legacy – Business Proposal

Working title: Safepass Legacy
Prepared for: Prospective Seed Partner / Investor
Prepared by: Risalat Bari, Founder
Date: 30 May 2025


1 | Executive Summary

Safepass Legacy is a zero‑knowledge, dead‑man’s‑switch vault that lets people lock down every important password, crypto seed phrase, and critical document—then automatically hand the keys to a trusted successor if the user stops checking in for 90 days. Unlike mainstream password‑managers that only share vaults manually, or estate‑planning portals that rely on slow human review, Safepass combines client‑side encryption with an automated, multi‑channel “life‑check” to guarantee data remains invisible to us yet instantly available to heirs when it matters.

The addressable market is huge: the global password‑manager sector alone hit US $3.06 billion in 2024 and is growing 22.6 % CAGR (thebusinessresearchcompany.com), while broader digital‑legacy services reached US $12.93 billion in 2024 with 15.6 % CAGR (grandviewresearch.com). At the same time, an estimated 17–25 % of all mined bitcoin—worth > US $190 billion—may already be lost forever due to inaccessible keys (b2binpay.com). Safepass Legacy removes that waste and protects every other online asset in one friction‑free workflow.

We are seeking US $250,000 in pre‑seed capital to ship the MVP, complete a third‑party security audit, and fund the first 12 months of go‑to‑market.


2 | Problem & Pain Points

  1. Unplanned Digital Death – Loved ones can’t access banking, crypto, social media, or SaaS accounts without passwords. Court orders take months; many assets simply vanish.
  2. Fragmented Solutions – Big‑tech “legacy contacts” cover only their own walled gardens, while traditional password‑managers require both parties to stay alive and responsive.
  3. Security vs. Convenience Trade‑off – Users don’t want to hand over passwords today, but do want an iron‑clad guarantee they’ll be delivered later.
  4. Rising Crypto & SaaS Footprint – Every new DeFi wallet and subscription adds another single‑point‑of‑failure when the account owner dies.

3 | Solution Overview

Safepass Legacy offers a simple three‑step workflow:

  1. Encrypt & Upload – In‑browser encryption (XChaCha20‑Poly1305 + Argon2id) turns files and credentials into ciphertext before they hit our servers.
  2. Designate Successors – User invites 1–5 heirs. The vault’s master key is asymmetrically re‑encrypted with each heir’s public key.
  3. Dead‑Man’s Switch – Weekly email/SMS check‑ins reset a 90‑day timer. No response → automatic release: heirs log in and decrypt using their private key.

Zero‑knowledge guarantee: Safepass staff can’t read user data, override timers, or view successor keys.


4 | Unique Value Proposition (UVP)

  • All‑asset coverage – Passwords and arbitrary files (e.g. wills, insurance PDFs, seed phrases).
  • Automated 90‑day fuse – No manual approvals; heirs are never left waiting.
  • Multi‑channel life‑checks – Reduces false triggers vs. annual inactivity models.
  • Crypto‑grade security – End‑to‑end client encryption; no plaintext ever stored or sent.
  • Solo‑founder friendly tech stack – Serverless backend keeps burn low while scaling globally.

5 | Market Opportunity

Segment2024 Market SizeCAGRNotes
Password ManagersUS $3.06 B (thebusinessresearchcompany.com)22.6 %36 % of U.S. adults already subscribe to a manager (security.org)
Digital‑Legacy ServicesUS $12.93 B (grandviewresearch.com)15.6 %“Death‑tech” industry rapidly professionalising (news.com.au)
Lost Crypto (latent TAM)17–25 % of BTC irretrievable (b2binpay.com)N/ARepresents > US $190 B stranded value

Serviceable Available Market (SAM): ~16 million global password‑manager payers + crypto owners seeking inheritance tools ≈ US $1.3 B by 2027.


6 | Competitive Landscape

CategoryExamplesGaps we fill
Password‑manager emergency accessBitwarden, LastPassTimer max 30 days; successor must be existing user; no file storage
Dedicated legacy vaultsEverplans, GoodTrustManual verification; centralised decryption; higher pricing
Dead‑man switch toolsDeadmansswitch.net, EmergencyWPPlaintext storage or self‑host complexity; no mainstream UX
Crypto inheritance protocolsSarcophagus DAO (wired.com)Crypto‑only audience; requires blockchain literacy

7 | Business Model

TierMonthly PriceFeatures
Free$025 credentials, 50 MB encrypted storage, 1 successor
Pro$6Unlimited credentials, 5 GB docs, up to 5 successors, priority check‑ins
Family$126 user seats, shared vaults, 20 GB storage
Enterprise APICustomWhite‑label dead‑man switch for fintech or law‑firm platforms

Revenue upside from affiliate deals (hardware wallets, estate‑planning lawyers) and SaaS B2B API pricing.


8 | Go‑to‑Market Strategy

  1. SEO & Content – Leverage my proven content‑marketing knowledge.
  2. Partnerships – Channel deals with crypto exchanges, digital‑will providers, online banks.
  3. Influencer/Educational Webinars – Estate attorneys, personal‑finance YouTubers.
  4. Freemium Upsell Funnel – Free tier captures email & phone; upsell by storage and peace‑of‑mind triggers.
  5. B2B Trojan‑Horse – Offer free SDK for apps to add “legacy export,” monetise storage + premium SLA.

9 | Technology & Security Stack (MVP)

LayerTooling
Front‑endReact + TypeScript PWA, WebCrypto API / libsodium.js
AuthFirebase Auth (email/OAuth, optional TOTP 2FA)
StorageFirebase / Supabase + S3‑compatible encrypted blob store
Functions & CronCloud Functions + Cloud Scheduler (daily inactivity scan)
MessagingSendGrid (email), Twilio (SMS)
AuditExternal pen‑test & crypto review pre‑launch

10 | Roadmap & Milestones

QuarterMilestone
Q3 2025MVP alpha (vault, 1 successor, 30‑day timer)
Q4 2025Beta with weekly check‑ins, SMS, 90‑day fuse, Pro tier
Q1 2026Mobile app (React Native), family plan, marketing launch
Q2 2026B2B API, SOC 2 Type I audit, first enterprise pilot

11 | Financial Projections (simplified)

YearUsersARPURevenueBurn @ $25k/mo
202620 k (2 % convert)$60$1.2 M$300 k
202775 k$63$4.7 M$450 k
2028200 k$66$13.2 M$600 k

Gross margin > 85 % (storage + messaging are variable < 10 %).


12 | Investment Ask & Use of Funds

Ask: US $250,000 SAFE at 10 % discount. 18‑month runway.

AllocationAmountPurpose
Engineering & Security$120 k1 contractor, external crypto audit
Hosting & DevOps$20 kFirebase, S3, SendGrid, Twilio
Marketing & Content$40 kSEO, paid search, webinars
Compliance & Legal$30 kTerms, privacy, SOC 2 lite, D&O insurance
Operating runway$40 kMiscellaneous, contingency

13 | Risks & Mitigations

RiskMitigation
Security breachZero‑knowledge design; external audits; bounty program
User inertia / churnWeekly micro‑engagement emails; gamified “vault health” score
Regulatory (GDPR, data‑death laws)Data residency options; EU rep; privacy counsel
Competition from incumbentsNiche moat: faster fuse + file support; first‑mover in emerging crypto‑inheritance UX

Risalat Bari
Risalat Bari
Articles: 103

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